[mameye]

The business cards are a GREAT idea. If you have the basic information on the front and some kind of teaser phrase on the back with the site link you can use the card as a "dropper".

A dropper is someting you leave at every place you go. Fast food joints, restaraunts, stores, gas stations, just anyplace. Others pick them up and the teaser gets them to visit the site...

I was going to do one with a sexy man / woman on the front and a line like, "Do You Make Enough Money to take ME out?" (or something to that effect...) and then have a link to a truth about the IRS kind of site... Haven't had the cash to do it yet but I'm still working on it...

This is a problem I've mentioned on different forums before - At first, it's not about the Law or what you know - it's about MARKETING and getting an audience to start looking at your information. It's about numbers. Get enough numbers across your site and some of it will start having an impact.

The other piece of this is having a simple, effective message or greeting that will draw sheeple in. If you hit them in the head directly with ANY issue, true or not, you'll just scare them off and they'll usually close their minds to the issue...

Comments? Suggestions? Plans? - I'm all for a business card. What else can we do to MARKET to the sheeple?

Mike
PS - Yes, I have done marketing campaigns before for small local products...